marketing management
英 [ˈmɑ:kɪtɪŋ ˈmænidʒmənt] 美 [ˈmɑrkɪtɪŋ ˈmænɪdʒmənt]

释义

销售管理；市场营销；

英英释义

Marketing management

• Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy.

以上来源于:Wikipedia

双语例句

1. The sales force management of EC websites.
   电子商务网站的销售管理。
2. They have to study advanced marketing management theory.
   本文对太太药业医院销售推广队伍的销售管理模式进行了分析，并结合现代化销售管理及市场营销理论，力争总结出切合实际的销售管理模式，以利于那些具有相同性质的公司引以借鉴。

权威例句

Marketing management
Marketing management
Marketing Management
Marketing Management: Millennium Edition
Marketing Management: An Asian Perspective
Marketing Management: The Millennium Edition
Ethics and marketing management: An empirical examination
Marketing Management: Analysis, Planning and Control by Philip Kotler
Successful Export Marketing Management: Some Empirical Evidence
Practical value of adequate marketing management theory.
Marketing management : analysis, planning, implementation, and control = 营销管理 : 分析、计划、执行
SERVPERF versus SERVQUAL: A marketing management dilemma when assessing service quality
Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based...