B2C

释义

企业对消费者（也称商家对个人客户或商业机构对消费者，也就是电子商务商业机构对消费者的电子商务，基本等同于电子零售商业）；

双语例句

用作形容词(adj.)

1. Hutchison has set up B2B and B2C e-commerce operations in Hong Kong and Asia.
   集团在香港和亚洲地区成立企业对企业与企业对消费者的电子商贸业务。

权威例句

B2C e‐commerce web site quality: an empirical examination
Managing User Trust in B2C e-Services
Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics
Repurchase intention in B2C e-commerce—A relationship quality perspective ☆
Customer Relationship Management: In B2C Markets, Often Less Is More
Initial trust and the adoption of B2C e-commerce: The case of internet banking
Initial trust and the adoption of B2C e-commerce: The case of internet banking
Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived r...
The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust